Between a Rock & a Smart Meter – Why Is Electricity Pricing So Difficult?

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For decades, there has been the promise of time-differentiated and dynamic pricing for electricity consumers, yet we are still far from reaching that elusive goal. This disconnect between price signals and marginal costs has complicated efforts to modulate system peaks and fill the duck curve’s belly. At the same time, customers do not tend to desire more complex rates, being comfortable with their traditional flat rate despite the fact they don’t know what a kilowatt hour is. But now, with smart meters and technologies to help customers manage energy use like never before, how can we greatly boost pricing success in the decade to come?


Come hear energy experts discuss how some utilities are succeeding with TOU, Demand, and even dynamic pricing, where the barriers are today, and how to design pricing options that customers actually understand and want.


With Ahmad Faruqui, The Brattle Group; Bill LeBlanc, E Source; and Derek Kirchner, Consumers Energy

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