America’s Trust Factor In Energy Communications

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American’s Trust Factor in Energy Communications

~ featuring ~

Loretta Prencipe
Group Vice President,
Makovsky Integrated Communications

A new independent survey of 1,000+ consumers shows that Americans considerably overestimate renewable energy’s role in the U.S.’s overall energy use – and that’s largely a matter of trust. When it comes to information sources and energy types – the survey shows that solar wins on the trust scale and the majority of consumers still look at TV news as a trusted source for information.

Join WCEE and Loretta Prencipe, Vice President in the DC office of Makovsky Communications to discuss insights from the report,How Americans Make Energy Decisions – and what that means for energy communications in the changing energy and policy landscape.

(This is a Lunch & Learn event, please feel free to bring your own lunch.)


WCEE is grateful to Makovsky Integrated Communications for use of its conference facilities.


About our speaker:

An attorney and former journalist, Loretta Prencipe serves as Group Vice President in Makovsky’s DC office and has more than 15 years’ experience in media relations, marketing, communications and public affairs in energy, manufacturing and sustainability issues. She manages project deployment, workforce and employee engagement programs, crisis communications, public affairs and corporate risk and reputation issues for publicly traded companies.

Loretta served as managing director of the energy practice at Qorvis MSLGROUP, where she oversaw communications for a sanctioned Russian LNG company and managed crisis communications during an illegal occupation of a manufacturer’s facility in Turkey. Prior to that, Loretta led the U.S. Department of Energy’s pioneering clean energy multi-media news website, EnergyEmpowers, where her ground-breaking work on earned her the prestigious Secretary’s Appreciation Award.

She previously served as communications director for SunEdison, putting the start-up renewable energy company on the map and driving positive press and analyst coverage during a challenging time of executive turn-over. She worked closely with regulatory affairs to open new U.S. markets. She is a former senior editor of InfoWorld, a leading technology publication, and has a J.D. from George Mason University School of Law.


Makovsky Integrated Communications
1775 I Street, NW, Suite 1150

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